PRIVACY POLICY

This Privacy Policy explains how Blade & Body ("we", "us", or "our") collects, uses, and shares information when you visit bladeandbody.com (the "Site"). We publish independent grooming reviews and comparisons. We do not sell products directly and we do not operate accounts or sign-ups.

By using the Site, you agree to the practices described in this policy.

Information We Collect

We aim to collect as little personal information as possible. The information we may collect falls into two categories:

• Information you provide. If you contact us by email, we receive your email address and the contents of your message. We use this only to respond to you.
• Information collected automatically. Like most websites, our servers and analytics tools automatically log technical data such as your IP address (often truncated or anonymized), browser type, device type, operating system, referring page, the pages you view, and the date and time of your visit.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, understand how it is used, and support affiliate tracking. These include:

• Essential cookies needed for the Site to function and to remember your privacy preferences.
• Analytics cookies that help us measure traffic and improve our content.
• Affiliate cookies set by the merchants and networks we link to, used to attribute qualifying purchases to us (see "Affiliate Links" below).

You can control or delete cookies through your browser settings. Most browsers also offer a "Do Not Track" setting; because there is no common industry standard for responding to it, we do not currently respond to Do Not Track signals.

Affiliate Links

The Site contains affiliate links. When you click one and make a qualifying purchase, we may earn a commission at no additional cost to you. To do this, our affiliate partners — including the Amazon Associates Program and other networks and merchants — may place cookies on your device and process limited information (such as the fact that you arrived from our Site and details of your purchase) to attribute the sale. These partners operate under their own privacy policies, which we encourage you to review. Our editorial recommendations are made independently of these commercial relationships.

Analytics

We use third-party analytics services to understand how visitors use the Site. These services collect information such as the pages visited and general usage patterns, and may use cookies or similar identifiers. We use this information in aggregate to improve our content and the performance of the Site.

How We Use Information

• To operate, maintain, and secure the Site.
• To understand and improve how our content is used.
• To attribute qualifying purchases made through affiliate links.
• To respond to messages you send us.
• To comply with legal obligations and enforce our terms.

How We Share Information

We do not sell your personal information. We share information only in these limited circumstances:

• Service providers such as hosting, content delivery, and analytics providers that process data on our behalf.
• Affiliate partners and advertising networks as described above, for the purpose of purchase attribution.
• Legal and safety reasons, where required by law or to protect our rights, users, or the public.
• Business transfers, if the Site or our assets are acquired by or merged with another organization.

Data Retention

We retain automatically collected and analytics data only for as long as needed for the purposes described in this policy, after which it is deleted or anonymized. Email correspondence is retained for as long as necessary to address your inquiry and for our records.

Your Rights

Depending on where you live, you may have rights over your personal information, including the right to access, correct, delete, or restrict its processing, and the right to object to certain uses.

• European Economic Area / United Kingdom (GDPR): You may exercise the rights above and lodge a complaint with your local data protection authority. Where we rely on consent (for example, for non-essential cookies), you may withdraw it at any time.
• California (CCPA/CPRA): You have the right to know what personal information we collect, to request its deletion, and to opt out of any "sale" or "sharing" of personal information. We do not sell personal information for money.

To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising them.

Children's Privacy

The Site is intended for adults and is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Third-Party Sites

The Site links to third-party websites, including merchants we review. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of any site you visit.

Data Security

We take reasonable technical and organizational measures to protect the information we handle. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Significant changes will be reflected on this page, and your continued use of the Site after an update constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at privacy@bladeandbody.com.